A young billionaire of South Asian descent is bound by the conditions set by his beloved, deceased father in order to get married.

The ruthless owner of a Norwegian fish farming company plans a hostile takeover of her local rival to become the world's largest salmon producer.

The drama follows the story of a man, Choi Suk Bong, who believes that he is actually the son of a rich father and heir to a chaebol group. He meets Lee Shin Mi, who is actually a chaebol heir but acts nothing like one, with her scrimping and frugal ways. Although they get off to a rocky start, with her help, he struggles towards his goal of attaining wealth.